a city of public art
"The Five Orders" at
the
Philadelphia Criminal
Justice Center,
Commissioned by the City
of Philadelphia's Percent
for Art Program.
Created by John A. Beirs |
by Marsha Moss
It is impossible to imagine Philadelphia without its public art. Its
everywhere from the International Airport to the Ben Franklin Bridge,
from high-rise rooftops to underground stations, from college campuses to shopping
malls, and from neighborhood parks to downtown plazas.
The range of the Citys collection is
vast. There are works that are historic, cutting edge, realistic,
abstract, monumental and human scale. During the last decade,
a growing diversity of materials has found its way into public
places, expanding the vocabulary of public art beyond conventional
categories. Sculpture in traditional steel and stone still
predominates, but multi-disciplinary approaches such as video,
orchestrated sound and light, and computer generated animation
are now accepted means of artistic expression. Artists creative
use of materials and methods will continue to keep pace with
the explosion of new technology.
Philadelphias public art collection
is unsurpassed in this country. Much of it was amassed during
the 19th and first half of the 20th century through the efforts
of the Fairmount Park Art Association, a private, non-profit
organization. The Art Association continues to be a vital force
as it unites artists visions and community goals in current
projects.
A burst of public art followed the passage
of two separate legislative initiatives. In 1959, Percent for
Art Programs were established by both the City of Philadelphia
and The Philadelphia Redevelopment Authority (RDA). These programs,
then unprecedented in this country, have served as models for
over 300 cities, becoming the principle method by which public
art is funded in the United States. The Citys program
provides that up to one percent of the cost for construction
or renovation of municipal buildings be allocated for art.
The RDAs mandate requires that developers of land assembled
by the RDA devote a minimum of one percent of construction
cost to commissioning fine art. It is estimated that over 600
works funded through City, RDA and Federal Art-in-Architecture
programs have appreciated over 500% in market value, making
public art a major success as a financial investment while
it serves as our citys cultural legacy.
In recent years, the look of
public art has changed. Many artists have expanded their focus
from creating an object for a given space to now shaping the
space itself. Art becomes truly public when it
reflects and reveals the spirit and character of its immediate
site and its audience. Some works have been more successful
than others in doing so, although it is generally accepted
that a wide range of positive and negative responses to a new
work is inevitable.
Philadelphia offers a particular challenge
to the notion of accessibility. It is frequently
referred to as a city of neighborhoods, each of
which has different attitudes on social, political and moral
issues. Conversely, the Center City audience is more random
with a mix of workers, shoppers, tourists and residents catching
fleeting glimpses of artwork as they move from one destination
to the next.
Obviously, in a city as diverse as ours,
all public art will not appeal to all of the public, nor should
it be expected to do so. An artist can only hope to engage
a segment of the people in the community which is immediately
affected by the work. Efforts to actively involve community
businesses and residents in advance planning have been shown
to promote local pride and an appreciation of the artwork.
"Synergy" at 18th
and Spring Garden Streets, Commissioned by the
City of Philadelphia's Percent for Art Program.
Created by Albert Paley |
The future for public art is promising. Increased
municipal construction, airport expansion, The Avenue of the
Arts, development along both riverfronts and SEPTAs master
plan for modernization all provide opportunities for major
art projects. With heightened awareness of the contribution
that public art makes to the livability and viability of the
city, new venues, new artists and new audiences will also continue
to expand. Theres no limit!
Marsha Moss is a Public Art Curator and
Consultant.
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